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Does One NZ’s new ad campaign connect? Many adopted people might not think so
![Does One NZ’s new ad campaign connect? Many adopted people might not think so](https://images.theconversation.com/files/602186/original/file-20240621-17-lslh7j.png?ixlib=rb-4.1.0&rect=80%2C149%2C1901%2C949&q=45&auto=format&w=1356&h=668&fit=crop)
One New Zealand’s ‘Let’s Get Connected’ campaign finds humour and emotion in a story of adoption – but glosses over the pain and loss of its reality.
Adoption is often portrayed as a beautiful, loving act. It enables people to become parents to a child who is given a second chance at being part of a loving fa...
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- Does One NZ’s new ad campaign connect? Many adopted people might not think so
- Does One NZ’s new ad campaign connect? Many adopted people might not think so