The Real Price of Rate Disparity: How OTA Undercutting is Inflating Your Advertising Costs
When a hotel permits an OTA to undercut their own direct rate, the hotel ends up paying 47% more per click for its own brand name in paid search campaigns.
Picture this: a traveler types your hotel’s name into Google, ready to book directly. They’ve done their research, they’re sold on your property, and now ...
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